WORCESTER, MA (June 14, 2012) – Building on its success with digital and social media campaigns, Bergeron Creative Studios, a nationally recognized award-winning branding firm, is pleased to announce the launch of new Cyber Security Graduate Programs for Clark University’s College of Professional and Continuing Education (COPACE) to address the prevalent knowledge and talent gaps related to worldwide cyber security challenges. As a specialization and certificate, these graduate programs provide timely options for students, career professionals and organizations. Bergeron Creative will be working closely with COPACE to implement a campaign utilizing social media as the primary channel to communicate with our key audiences and influencers to generate student inquiries and referrals.
“We like the way Bergeron Creative thinks—big picture and different. This program has been designed to initiate and support social change through education that builds valuable regional assets to benefit our communities with an expanding national and international footprint,” said Eben Berry, Cyber Security Graduate Programs Lead and President of Cyber Inspectors™ LLC. “We have aligned our COPACE Cyber Security Programs with industry accreditations from the National Security Agency (NSA) and the National Initiative for Cyber Security Education (NICE) to ensure the integrity of our curricula.”
“Bergeron Creative has a real solid understanding of COPACE and its audience here and abroad,” says Julie Parent, Director of Marketing and Enrollment Management at COPACE. “Our relationship with Bergeron spans over two decades and they have been instrumental in the launch of graduate programs, including the Master of Science in Information Technology (MSIT). COPACE is offering the training and knowledge needed to meet the demand for cyber security experts—professionals in prevention, detection and recovery operations—which is projected to skyrocket for the
B by Przemyslaw Lobodzinski
Louis Dorfsman was a true design genius.
The Gastrotypographicalassemblage (first image) was a collaboration between Dorfsman and Herb Lubalin, The 35 x 8.5 foot wall was designed with gridded type related to food and placed in the cafeteria in CBS’ headquarters. Unfortunately in 1990 CBS discarded the wall, but it was saved by a designer with some foresight named Nick Fasciano. Thanks to Nick the wall still exists but from improper care and storage it is damaged. The Center for Design in Atlanta has taken on the task of restoring the piece to its original glory. Check out this video for more about him.
What is interactive media?
Consumers, more and more, want to interact with the companies they do business with. You can improve your interaction with customers and potential customers, and build an online community, by engaging in two-way communication with visitors to your website.
Interactive media on a website generally refers to features that respond to a user’s actions. It can also refer to actions that a user can take in order to further engage with a brand. The point of interactive media is to encourage the visitor to invest more time and effort into your brand. When visitors are invested in your brand, and in the interactions with your brand, they are more likely to become a fan – and a loyal customer.
Interactive media can be as simple as having a Twitter button that visitors can use to follow you on Twitter, to encouraging them to “Like” your brand page on Facebook, to providing feedback forms on your site, or encouraging community by stimulating comments on your blog posts.